Apple unveils newest products; Launches price war on Netflix

  • Apple launches its new line of iPhones, Apple Watches, iPad, as well details about Apple TV+ and Apple Arcade
  • Apple arcade is the world’s first game subscription service for phone, tablet, and TV.
  • Apple TV+ stands to rival heavy hitting streaming platforms such as Netflix and Disney+ with their array of shows at a low price point. 

CUPERTINO, CALIFORNIA – Apple kicked off its product launch with a bang as they launched new iPhones, Apple Watches, the new generation of iPad, as well as their much anticipated Apple TV+ and Apple Arcade.

The company debuted a trio of new smartphones, including the $699 iPhone 11, the $999 iPhone 11 Pro and the $1,099 iPhone 11 Pro Max. The standout feature that all three phones have that sets them apart from their predecessors is their upgraded camera systems, which allow for wide-angle photos.  

H/O: iPhone Pro Apple Launch Event

The new iPhones are “jam-packed with new capabilities and an incredible new design,” Apple chief executive Tim Cook told a launch event in Cupertino, California as the company set plans to sell the new handsets on Sep 20.

A new feature in the App Store was also talked about – Apple Arcade, the world’s first game subscription service for phone, tablet, and TV. Both Japanese software houses Konami and Capcom are on board and bringing their own games into the subscription platform, among other software houses. 

One of the perks of buying a new Apple device, starting Sept. 10 is it’s free one year subscription to Apple TV+, which launches on Nov. 1. 


Apple TV+ has declared itself a solid streaming service and a fierce competitor in the market as it launches itself at a lower value with an array of original shows. 

As of the moment, Apple TV+ will be limited in its viewing choices compared to a traditional cable bundle or other streaming services such as Netflix or Disney. But sitting at one of the lowest price points in the market, it establishes itself as a viable option for consumers. 

Apple’s newest streaming service will showcase original programming that includes Jennifer Aniston and Reese Witherspoon’s newest drama The Morning Show. The high-profile show also has Steve Carell, Oprah Winfrey, and J.J Abrams as part of its team. 


It also has other Hollywood heavy hitters, such as Jason Momoa acting as a fierce leader in a post-apocalyptic sci-fi series aptly called See. Check out the trailer below!

The other programs available on Apple TV Plus are confirmed to be: a series featuring Oprah Winfrey; Helpsters, a Sesame Street spinoff; a kids program called Ghostwriter; animated series Snoopy in Space; and The Elephant Queen, a movie the company acquired at the Toronto Film Festival.

Sources: CNet, CNBC, Channel News Asia

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